Come, Let Us Warm by the Fire

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You, too, can have an exciting career in marketing: Understanding the Gen X person in your life is a complex endeavor, yet vastly rewarding to those who dare to be enriched by the unique cultural influences that shaped young Gen Xers.

Maybe you have a Gen X aunt or uncle. Or maybe you have the unique pleasure of working with or for a Gen Xer. You are wise to seek insight.

Young children in the late '60s and early '70s were subjected to a lot of weird shit. And not just the children born of hippies. No one, not one child was left behind the weirdness bestowed upon children of that era. HR Puffinstuff, Clackers (solid glass balls on string marketed as toys meant to be "clacked" together in ever increasing momentum), cigarette advertising...Shaft. Herein lies a bridge to understanding the Gen X person in your life.

We here at Buy One in Every Color firmly believe that post-Industrial Age societal history is best told through its lifestyle. And nothing better portrays the lifestyle to which people aspired than advertising.

Marketing, baby, marketing.

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